There are times when discounting can be profitable… and times when it sucks the energy, money and life out of your business.

Have you ever considered offering discounts to gain more customers? After all, who doesn’t love a good deal, right?

Maybe you’ve offered discounts but the profits didn’t skyrocket the way you thought they would?

Knowing when to offer discounts and when to stay away can be the difference between profitability and bankruptcy for a business.

Want to know when you should offer customer discounts and when to stay away?

Let me show you.

A Business plan is a belief in the future. A belief that things will work out.

That’s what makes entrepreneurs – belief that brings the impossible into existence.

So, should you intrust your business plan – your vision for the future of your business, the future of your life to a business plan consultant?

This may come as a surprise but I would say the answer is ….. No!!!!

Hiring a business plan writer is a big decision. Trusting someone with your business idea is like trusting someone to hold your newborn baby. 

A start-up idea is fragile, and you don’t want just anyone handling this responsibility.

Like a newborn, a business plan takes time and effort to nurture and grow. It requires thinking through critical components that will shape the future of your business.

Therein lies the benefit of hiring a business plan writer.

Your business plan performed well. Your business got funded, and your business is up and running.

Now what?

Do you need to update your business plan? If so, how often do you have to update it?

Some people say there is no need to update the plan. They argue that it’s time to focus on running the business.

We think differently.

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You have an idea. AHA! Finally, you think you have a business idea that will be the next Tesla.

Okay, maybe not the next Tesla, but you’re excited about your idea and think it has merit.

The question is, what do you do about it?

Most business books will tell you that you first need to develop a business plan. And they are absolutely correct. Every business start-up needs a plan.

As Benjamin Franklin once said, “If you fail to plan, you are planning to fail”.

And well, Benjamin Franklin is one of the most influential figures in the United States history. Plus his face appears on the US $100 dollar bill, so it is safe to say he was a pretty smart dude.

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